The Big DumpTruck

Throwing Little Thought Pebbles at Your Windshield Since 1996

Goodbye, Worcester Telegram.

The Worcester Telegram, which ticked me off last year by apparently firing all the reporters who covered North Central Mass, has moved to a “pay to read” model. The same model that MUCH BIGGER PAPERS CAN’T MAKE WORK. The funny thing is that their online advertisers, once they get a gander at the complete drop-off in readership, are going to laugh when the Telegram tries to charge their current advertising rates. These advertisers would be better served putting fliers under people’s wipers in a mall parking lot.
No, I’m not going to pay. You hardly ever write anything about my town any more. And half the time, your headlines are so vague that I only clicked through to them to figure out if the news story MIGHT have been for my town.
I dare say, this will backfire badly, and the people who suffer will be the residents of Central Mass.

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