The Big DumpTruck

I was driving behind a Sunbeam bread truck, with the picture of the little girl eating a honkin big slice of white bread heaven, and I see their tag line: "Batter Whipped."

What the hell does that mean? How do you batter whip bread? Isn't it dough? It would take a mighty powerful machine to whip bread dough, I suspect. So does that mean Sunbeam bread is more like cake batter? Are all mass-produced breads made like that?

And why do I care? I don't eat that stuff anyway.